Sell at the right price,
with the discretion you deserve.
A 360° marketing approach for owners who want their property positioned as carefully as it was built — with cinematic media, an international audience, and a curated network of pre-qualified buyers.
Properties placed with the right buyer, faster than the market average
How we actually market a property
Most agencies upload eight photos and wait. We treat every listing as a brand campaign — because at this price point, that is what it is.
Cinematic property film
A 60–90 second narrative-driven video. Drone, ground, lifestyle. Shot in golden hour. Edited for international distribution.
Twilight & aerial photography
A full editorial photo shoot — interior, exterior, twilight, drone. Up to 80 finished images. Sold properties are remembered by their photography.
3D virtual tour & floor plans
Matterport tour plus measured floor plans for every level. Buyers from abroad walk the property before they board a flight.
Editorial copywriting
Listing copy written by a real writer, not a template. The story of the house — its architect, its setting, what it feels like to live there.
International portal placement
Premium placement on Idealista, Imovirtual, JamesEdition, Mansion Global, Rightmove International. Featured listings, not buried entries.
Private buyer network
Many properties are matched before they are listed. Our active register of pre-qualified international buyers sees premium properties first.
Targeted social campaigns
Geo-targeted Meta and LinkedIn campaigns aimed at buyer profiles in Northern Europe, the UK, and North America. Tracked weekly.
Discretion as a default
For owners who do not want a public listing, we run discreet campaigns through our network only. Address, photos, and identity controlled.
A reach that goes well beyond the local market
For an Algarve villa, the buyer is rarely from the Algarve. We offer listings across the platforms international buyers actually use, on demand.
The selling process, step by step
A typical sale at our average price point completes in eight to ten weeks from the day we shake hands.
What previous owners actually said
Personal, sharp, and effective. The right buyer came through his network.
Trust from the very first contact. After the purchase, we also entrusted Willem with the sale of our home.
Direct, professional, and reliable. A strong partner to work with.
What sellers ask first
Our standard commission is 5% plus VAT (23%), paid by the seller upon completion. This is in line with the Algarve premium market and includes the full marketing package — professional photography, video, virtual tour, copywriting, and international portal placement. For properties above €5M, or for off-market discreet listings, terms are discussed individually.
We work both ways, but we strongly recommend exclusive mandates. Properties listed with multiple agencies are typically marketed less aggressively by each one — the incentive structure punishes investment. With an exclusive mandate (typically six months), we commit the full marketing package and our buyer network. The data shows exclusive listings sell faster and closer to asking price.
You owe nothing. Our commission is paid only on completion of a successful sale. The marketing investment, photography, video, and listings are at our cost regardless of outcome. If after the mandate period the property has not sold, we sit down and review honestly — usually the issue is pricing, occasionally market conditions, rarely marketing. We will tell you which it is.
Our valuations are based on closed comparable sales (not asking prices), current market conditions, and our active knowledge of buyer interest in your area. They are deliberately honest, not optimistic — listing too high is the most common reason properties sit unsold for months. If our valuation is below your expectation, we will explain why, with comparables.
The main tax is capital gains (Mais-Valias) on the difference between purchase and sale price, adjusted for inflation and qualifying expenses. For Portuguese residents, 50% of the gain is taxable at progressive income tax rates. For non-residents, the rate is 28%, though this is being changed by recent rulings. There are exemptions for primary residences reinvested in another EU primary residence. We work with experienced tax advisors who run the numbers before you commit to selling.
Yes. Discreet listings are roughly 38% of our completed transactions. The property is presented through our private buyer network only — no portal listings, no public photos, no addresses. This works particularly well for high-profile owners, properties priced above €3M, or sellers who want to test the market without going public.
Start with a conversation, not a contract.
The first step is always a visit and an honest valuation. After that, you decide. We do not chase, we do not pressure, and we never list a property we don't believe we can sell well.