Sell Property

Sell at the right price,
with the discretion you deserve.

A 360° marketing approach for owners who want their property positioned as carefully as it was built — with cinematic media, an international audience, and a curated network of pre-qualified buyers.

Algarve villa, twilight
7days
From first introduction to listing online
96%
Sale-to-asking price ratio
22%
Of properties sold off-market
10%
Total value of properties handled

Properties placed with the right buyer, faster than the market average

Each transaction below was matched through our buyer network or a targeted international campaign. We do not list and wait — we list and find.
Sold
Off-market
Ferragudo · Algarve
Frontline river villa with private mooring
Sale Price
€2.450.000 98% of asking
Time to Sell
23 days
Sold
Listed publicly
Carvoeiro · Algarve
Contemporary villa with cliff-edge infinity pool
Sale Price
€3.890.000 97% of asking
Time to Sell
52 days
Sold
International buyer
Vilamoura · Algarve
Penthouse with marina & ocean panorama
Sale Price
€1.395.000 100% of asking
Time to Sell
31 days

How we actually market a property

Most agencies upload eight photos and wait. We treat every listing as a brand campaign — because at this price point, that is what it is.

01

Cinematic property film

A 60–90 second narrative-driven video. Drone, ground, lifestyle. Shot in golden hour. Edited for international distribution.

02

Twilight & aerial photography

A full editorial photo shoot — interior, exterior, twilight, drone. Up to 80 finished images. Sold properties are remembered by their photography.

03

3D virtual tour & floor plans

Matterport tour plus measured floor plans for every level. Buyers from abroad walk the property before they board a flight.

04

Editorial copywriting

Listing copy written by a real writer, not a template. The story of the house — its architect, its setting, what it feels like to live there.

05

International portal placement

Premium placement on Idealista, Imovirtual, JamesEdition, Mansion Global, Rightmove International. Featured listings, not buried entries.

06

Private buyer network

Many properties are matched before they are listed. Our active register of pre-qualified international buyers sees premium properties first.

07

Targeted social campaigns

Geo-targeted Meta and LinkedIn campaigns aimed at buyer profiles in Northern Europe, the UK, and North America. Tracked weekly.

08

Discretion as a default

For owners who do not want a public listing, we run discreet campaigns through our network only. Address, photos, and identity controlled.

A reach that goes well beyond the local market

For an Algarve villa, the buyer is rarely from the Algarve. We offer listings across the platforms international buyers actually use, on demand.

Idealista Portugal · Spain
Imovirtual Portugal
JamesEdition Global Luxury
Mansion Global North America
Rightmove Int. United Kingdom
Funda Globaal Netherlands
Immowelt Germany
WSJ Real Estate Editorial Feature

The selling process, step by step

A typical sale at our average price point completes in eight to ten weeks from the day we shake hands.

01
Valuation visit
In-person walkthrough. Honest pricing. No pressure to list.
02
Marketing prep
Photo shoot, video, copy, virtual tour. Two weeks.
03
Launch
Network first, public portals next. Coordinated rollout.
04
Buyer screening
We qualify financing & intent before scheduling viewings.
05
Offer & CPCV
We negotiate, your lawyer reviews, promissory contract signed.
06
Escritura
Final deed at notary. Funds clear. Done.

Request a Valuation

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What previous owners actually said

★★★★★

Personal, sharp, and effective. The right buyer came through his network.

Ton Hendrix Family Seller
★★★★★

Trust from the very first contact. After the purchase, we also entrusted Willem with the sale of our home.

Sandrine Benoit Buyer
★★★★★

Direct, professional, and reliable. A strong partner to work with.

Bruno Marques, real estate partner Agent / Partner

What sellers ask first

What is your commission? +

Our standard commission is 5% plus VAT (23%), paid by the seller upon completion. This is in line with the Algarve premium market and includes the full marketing package — professional photography, video, virtual tour, copywriting, and international portal placement. For properties above €5M, or for off-market discreet listings, terms are discussed individually.

Do I have to sign an exclusive agreement? +

We work both ways, but we strongly recommend exclusive mandates. Properties listed with multiple agencies are typically marketed less aggressively by each one — the incentive structure punishes investment. With an exclusive mandate (typically six months), we commit the full marketing package and our buyer network. The data shows exclusive listings sell faster and closer to asking price.

What if my property doesn't sell? +

You owe nothing. Our commission is paid only on completion of a successful sale. The marketing investment, photography, video, and listings are at our cost regardless of outcome. If after the mandate period the property has not sold, we sit down and review honestly — usually the issue is pricing, occasionally market conditions, rarely marketing. We will tell you which it is.

How accurate are your valuations? +

Our valuations are based on closed comparable sales (not asking prices), current market conditions, and our active knowledge of buyer interest in your area. They are deliberately honest, not optimistic — listing too high is the most common reason properties sit unsold for months. If our valuation is below your expectation, we will explain why, with comparables.

What taxes will I pay as a seller? +

The main tax is capital gains (Mais-Valias) on the difference between purchase and sale price, adjusted for inflation and qualifying expenses. For Portuguese residents, 50% of the gain is taxable at progressive income tax rates. For non-residents, the rate is 28%, though this is being changed by recent rulings. There are exemptions for primary residences reinvested in another EU primary residence. We work with experienced tax advisors who run the numbers before you commit to selling.

Can I sell without making the property publicly listed? +

Yes. Discreet listings are roughly 38% of our completed transactions. The property is presented through our private buyer network only — no portal listings, no public photos, no addresses. This works particularly well for high-profile owners, properties priced above €3M, or sellers who want to test the market without going public.

Start with a conversation, not a contract.

The first step is always a visit and an honest valuation. After that, you decide. We do not chase, we do not pressure, and we never list a property we don't believe we can sell well.